Japanese Kit Kat obsession

Are you a Kit Kat lover? I am not. If I am choosing one of the candy bars at the convenience store I would get Twix over Kit Kat every single time. Husband occasionally gets Dark Chocolate Kit Kat.

I had heard about the many different Kit Kat flavours. Since we moved to Hong Kong I picked up Matcha or strawberry ones a couple of times and then on the way back from Japan we started a tradition of picking up box of Wasabi flavoured Kitts at the airport for Husbands coworkers. I have never seen so many different flavours in one place as in one of the shops at Tokyo Station.

Japan seems to be obsessed with Kitto Katto (Japanese pronunciation). Apart from the regular chocolate flavours, you can find many exciting and surprising flavours like: Pickled Plum, Bubblegum, Ginger Ale, Lemon vinegar, Houjicha (Japanese Roast Tea), Soy Sauce, Dark Soy Sauce, Pepper, Watermelon and Salt, Edamame or Apple Vinegar. There are some flavours which are only sold in specific prefectures like Beet or Yakimorokoshi (Grilled corn) in Hokkaido, Zunda (mashed edamame beans) in Yamagata and Miyagi prefecture. There are special limited editions from time to time for special occasions like Valentines day or Halloween and there are Shinkansen boxed sets. There is also a range called The Adult Sweetness Kit Kats flavours which are less sweet that their regular version.

The Japanese, when vacationing, travelling or on any type of trip always bring back Omiyage (an edible souvenir) for their families, friends and coworkers. Kit Kat from different parts of Japan especially those with unusual flavours or packaging (like Mt Fuji shaped boxes) make a perfect gift.

In the last 15 years Nestle have released over 200 different flavours of Kit Kat in Japan.

At the beginning of 2014, the worlds first Kit Kat store opened up in Japan. Kit Kat Chocolatory offers different flavours, packaging and prices compared to normal convenience store ones. Many more have opened since then, including one in Tokyo station that we discovered accidentally. Famous chef Yasumasa Takagai designs different flavours depending on the seasons (like: Special Sakura Green Tea, Ginger or Sublime Bitter).

So many truly bizarre tastes to try.


KitKat-2Hot Japanese Chilli & Red Bean Sandwich.

KitKatTokyo Rum Raisins, Cheesecake & Wasabi.

KitKat-6Strawberry Cheesecake.


KitKat-3Hot Japanese Chilli & Red Bean Sandwich.

KitKat-7The Chocolatory at Daimaru department store. I saw this shop a few times but we were either rushing somewhere or there was a long queue of people waiting to be served. I read somewhere that Sublime Bitter flavour is handmade and they only produce 300 of them a day which explains the queues. I will certainly try to get some next time.

4 thoughts on “Japanese Kit Kat obsession

  1. Oh, my God! I am in Japan now and I’m trying to find a store with a variety of flavors like in the picture under “truly bizarre tastes to try. ” Can you PLEASE tell me the name of the store and where it is? I’m trying to bring back several for my friends. Thanks in advance!

    1. The biggest selection of different KitKat flavours we found was in a shop at First Avenue Tokyo Station (1-9-1 Marunouchi | Tokyo Station B1F,1F & 2F, Chiyoda 100-0005). Also check out convenience shops and as last resort: the airport. Good luck!

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